Learning About Accoutability - TMG Coalition
On Tuesday, June 13, attendees of the TMG meeting were treated to an inspiring presentation from Mr. Jeff Coleman, a conservative Republican consultant from Pennsylvania who previously served as a state representative (equivalent of our House of Delegates). Mr. Coleman played an instrumental role in directing the strategies of conservative candidates who defeated numerous moderate incumbents in primary elections in the Keystone State.
Most of those candidates who were defeated were pro-tax, pro-big government RINO's, one of whom was the President Pro Tem of the Pennsylvania State Senate. Mr. Coleman indicated that these pro-tax Republicans had been targeted for defeat by his firm before they voted to give themselves a pay raise, but that the pay raise played the role of animating and clarifying exactly why these legislators needed to be denied renomination.
Many of the defeated legislators claimed to be conservatives but had repeatedly voted for the tax and spending policies of tax-and-spend liberal Governor Ed Rendel.
Attendees of the meeting listened very carefully and asked very specific, probing questions in an effort to extract lessons that can be applied here in VA in next years efforts to defeat our own RINO leaders of the VA Senate.
The most encouraging element of Mr. Coleman's presentation to many of the attendees was the fact that many of the conservative challengers who won in Pennsylvania prevailed despite the fact that they were decided underdogs when they began, and despite the fact that many mainstream conservative groups like the NRA opted to support the establishment candidates for reasons of expedience.
Mr. Coleman indicated that all of the campaign statements and attacks on the records of the targeted legislators were issue-based, but never personal or shrill.
At the luncheon meeting for TMG congressional district reps that followed the regular meeting, Mr. Coleman provided a more detailed version of his earlier presentation and displayed the campaign flyers that were used by some of his winning candidates.
He argued that most voters are turned off to traditional campaign mailings that use the most unfavorable photos or political opponents and overly aggressive language. He indicated that all of the mail pieces produced by his firm use the best pictures of opponents that can be found in order to demonstrate that his candidates are conducting themselves in a professional and honorable manner and are just conveying important facts.
Similarly, he indicated that none of the TV ads that he produced used the common tools of the trade such as bombastic "voice-overs" that attack the opposing candidates or the red "X" marks over the opponents face. The central theme of both of his presentations is that the less gratuitously negative and personal ones appeal to voters, the more likely it will be that voters will view conservative challengers as being authentic and electable.
Ted
Most of those candidates who were defeated were pro-tax, pro-big government RINO's, one of whom was the President Pro Tem of the Pennsylvania State Senate. Mr. Coleman indicated that these pro-tax Republicans had been targeted for defeat by his firm before they voted to give themselves a pay raise, but that the pay raise played the role of animating and clarifying exactly why these legislators needed to be denied renomination.
Many of the defeated legislators claimed to be conservatives but had repeatedly voted for the tax and spending policies of tax-and-spend liberal Governor Ed Rendel.
Attendees of the meeting listened very carefully and asked very specific, probing questions in an effort to extract lessons that can be applied here in VA in next years efforts to defeat our own RINO leaders of the VA Senate.
The most encouraging element of Mr. Coleman's presentation to many of the attendees was the fact that many of the conservative challengers who won in Pennsylvania prevailed despite the fact that they were decided underdogs when they began, and despite the fact that many mainstream conservative groups like the NRA opted to support the establishment candidates for reasons of expedience.
Mr. Coleman indicated that all of the campaign statements and attacks on the records of the targeted legislators were issue-based, but never personal or shrill.
At the luncheon meeting for TMG congressional district reps that followed the regular meeting, Mr. Coleman provided a more detailed version of his earlier presentation and displayed the campaign flyers that were used by some of his winning candidates.
He argued that most voters are turned off to traditional campaign mailings that use the most unfavorable photos or political opponents and overly aggressive language. He indicated that all of the mail pieces produced by his firm use the best pictures of opponents that can be found in order to demonstrate that his candidates are conducting themselves in a professional and honorable manner and are just conveying important facts.
Similarly, he indicated that none of the TV ads that he produced used the common tools of the trade such as bombastic "voice-overs" that attack the opposing candidates or the red "X" marks over the opponents face. The central theme of both of his presentations is that the less gratuitously negative and personal ones appeal to voters, the more likely it will be that voters will view conservative challengers as being authentic and electable.
Ted
posted by f mcdonald at 12:46 PM
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